Instant photography, better known as Polaroid, is a type of alternative photography where the camera creates an instant self-developing photo. The polaroid has had its ups and downs, and has more times been close to dying out, but since the digitalization increased, the demand for Polaroids has also increased rapidly. For some generations, there is a nostalgic feeling connected to instant photography, while for other generations there is a novelty to it, since they grew up in a digitalized world.