Joachim Bosse

Let's be honest: art is about prices and selling. About visitor numbers and queuing. About wanting to see and have. About hype and records. A glance at the newspaper is enough to confirm this. An auction record here, an auction record there. $45 million. $40 million. £37 million. And now unbelievably high sums are being paid for digital files. $69 million. $92 million. But no art, no sales. That's why art is about art in the first place. About concepts and communication. About art history and context.

The German conceptual artist Joachim Bosse fetishizes the sale in his solo exhibition "For Sale" is the title, factual and blatant at the same time. The exhibition consists of 15 light boxes in white, red and yellow and an advertising film feat. Rapper Massiv, actor Wilson Gonzales and reality star Kader sloth - just as it should be for a sales exhibition. There's sale, sale, sale and percentage. Special offer, thumbs up. New and for rent. Buy 1, get 1 free. "For Sale" is consumption and capitalism, product and promotion.

Bosse comes from advertising. Now, with his art, he is literally promoting the sale and giving the buyer instructions on how to act, just like in a supermarket or department store. Percentages. Get the percentages. Sale, sale, sale. Negotiate and buy. New. Strike. Negotiating and striking is part of the concept. There isn't enough for everyone.

Whenever there is a sale – a look down the shopping streets and the supermarket is enough to confirm – then sale is a mindset. This also applies to Bosse's art. He doesn't just come from advertising, but also from artists who come from advertising and have created icons like Warhol with the soup cans. Bosse doesn't even create an icon, namely the SALE and its design, he appropriates the icon and refines it conceptually.

In a society that oscillates between exclamation marks and question marks, Bosse's art is resolute and says itself what it offers. Selling the sale. Special offer!